With so much to learn about the business, their market(s) and customers, no matter what the stage the web project’s at when they’re hired, freelance content creators still arrive at the table with so many burning questions.
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If complimented by sufficient summaries and visual highlights, infographics can maintain the reader’s interest and, crucially, let them get on with the task in hand. But the options for visualising data don’t necessarily have to start and end with the usual bar charts, pie chart or scatter diagrams – there’s always room for a little imagination.
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