Trying to bang the web content strategy drum from within an organisation is not without its ups and downs – rather like a game of snakes and ladders. There will be occasions when you believe the message has sunk in. But all it can take is a loss of key personnel, momentum, or courage to send you tumbling back down again.
Read moreWhen it’s your own website, blog or social media profile you can usually take as long as you need to publish something. Not always healthy but by and large the pressure (externally anyway) is off. It’s when you’re tasked with publishing content for an organisation with a far larger online reach and responsibility that the pressure is cranked up a notch or twelve and those self-doubting questions receive more airtime within the confines of your brain.
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