I’d like to bring to your attention an article I’ve written for Issue #3 of Contents Magazine, which tells part of an ongoing story of how millions of people across the world whose multiple grievances are not being heard by their respective leaders are using the tools they’ve grown up with to organise mass peaceful protests and to capture events–no matter how appalling–in real-time.
Read moreWhen you’re engrossed in a good book nothing else matters. You could be chilled to the bone, within earshot of a cacophony of noise, or being tossed around like a rag doll in a train carriage, but it’s still not enough to disturb that bubble. That’s one of reading’s many beauties: the opportunity for escapism.
But what’s it going to take for you to pick up that book? You know, the one that might help you finish that essay, broaden your horizons, or increase your earning potential? The one we make elaborate excuses for not reading?
I believe this where an online book reading platform like Readmill has huge potential.
Read moreThe social web platforms offer us a chance to engage directly and regularly with new and existing customers or clients, to put them first in the queue for special offers or new products, and to make it easy for them to share our content with their friends. But rather than let the first question be a case of choosing whether to launch a Facebook group, start a company blog, or register on Twitter, it should be to ask just how much time, resources, and budget we’re willing to commit – now and in the long term.
Read moreDelivering content straight to the inboxes of customers who, at some stage, have shown an interest in our services is a prospect that can so often prove too tempting to pass up. But like the musician who releases a fantastic first album when most of their tracks were penned years ago – back when they were a lovesick teenager at college – we may have enough great content in the well to fill up three months worth of newsletters, but what about the next quarter?
Read moreOur clients or employers may think they need a social web presence – purely because they feel they have to. But it’s our responsibility, as part of the development of an overall content strategy, to ascertain whether they have the time, team, budget and heart to keep up such a public publishing strategy.
Read more