Delivering content straight to the inboxes of customers who, at some stage, have shown an interest in our services is a prospect that can so often prove too tempting to pass up. But like the musician who releases a fantastic first album when most of their tracks were penned years ago – back when they were a lovesick teenager at college – we may have enough great content in the well to fill up three months worth of newsletters, but what about the next quarter?
Read moreI had a client contact me a few months ago with concerns over a website that had, by all accounts, unceremoniously airlifted in huge great quantities of their written content. Now, far be it from me to advise on exactly what to do when they ask what the next steps are in this kind of situation, but before we begin to entertain the prospect of infringement proceedings and mounting legal costs surely there’s a polite and civil way to go about resolving these things?
Read moreAs we know, dealing with content is a messy, complicated, and expensive business, and sometimes it’s just not possible to take things as far as you’d like. Is there a quicker (and whisper it softly: cheaper) way to reveal those weaknesses and gaps, discover those pressure points, and still make some considered recommendations as to the ideal path ahead? I believe that, through a combination of small-scale auditing, testing, and interviewing, you can go some way to achieving just that.
Read moreTrying to bang the web content strategy drum from within an organisation is not without its ups and downs – rather like a game of snakes and ladders. There will be occasions when you believe the message has sunk in. But all it can take is a loss of key personnel, momentum, or courage to send you tumbling back down again.
Read moreWhen it’s your own website, blog or social media profile you can usually take as long as you need to publish something. Not always healthy but by and large the pressure (externally anyway) is off. It’s when you’re tasked with publishing content for an organisation with a far larger online reach and responsibility that the pressure is cranked up a notch or twelve and those self-doubting questions receive more airtime within the confines of your brain.
Read morePublishing web content should work like clockwork, but an effective Content Strategy keeps those cogs moving smoothly.
Read moreWhile the severity and symptoms of dyslexia vary from person to person, what can learning more about how some people with dyslexia see the written word help us to create better web content?
Read moreLike a musical conductor a content strategy helps to bring order to a complicated task with highly irregular rhythms and frequent shifts in tempo by keeping everyone in time with one another, delivering a consistent sound across all content channels and providing the direction to deliver content in tune to the key user and business goals.
Read moreWith so much to learn about the business, their market(s) and customers, no matter what the stage the web project’s at when they’re hired, freelance content creators still arrive at the table with so many burning questions.
Read moreIt seems more people then ever are reading and talking about content strategy. In a recent search for content strategy articles on delicious I was struck by the graph showing a sharp increase in saved bookmarks since the end of last year.
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