Anyone approaching the web content strategy discipline does so from a multitude of different backgrounds: writing, developing, designing, and marketing to name but a few.
All have taken up the challenge because they care about content on the web and the vital role it plays in delivering a great user experience.
By applying these diverse skills and experiences web content strategists are able to make a wide-ranging impact on a web team or project.
Read moreThe social web platforms offer us a chance to engage directly and regularly with new and existing customers or clients, to put them first in the queue for special offers or new products, and to make it easy for them to share our content with their friends. But rather than let the first question be a case of choosing whether to launch a Facebook group, start a company blog, or register on Twitter, it should be to ask just how much time, resources, and budget we’re willing to commit – now and in the long term.
Read moreAs we know, dealing with content is a messy, complicated, and expensive business, and sometimes it’s just not possible to take things as far as you’d like. Is there a quicker (and whisper it softly: cheaper) way to reveal those weaknesses and gaps, discover those pressure points, and still make some considered recommendations as to the ideal path ahead? I believe that, through a combination of small-scale auditing, testing, and interviewing, you can go some way to achieving just that.
Read moreAnother week, another Explain IA entry. After last week’s attempt at explaining information architecture using only 140 characters the temptation was there to try something a little different.
Read morePublishing web content should work like clockwork, but an effective Content Strategy keeps those cogs moving smoothly.
Read moreIf complimented by sufficient summaries and visual highlights, infographics can maintain the reader’s interest and, crucially, let them get on with the task in hand. But the options for visualising data don’t necessarily have to start and end with the usual bar charts, pie chart or scatter diagrams – there’s always room for a little imagination.
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